How to Create Your Unique Value Proposition in 5 Steps

When Howard Schultz became the marketing director for a then unknown coffee company called Starbucks, portable coffee was dominated by chains like Duncan Donuts.  After a trip to Italy, Schultz reimagined Starbucks as an iteration of the European coffee bar experience complete with baristas in aprons, steaming espresso, cappuccino, and a destination where people could [...]

By |2019-02-12T11:55:26+00:00February 12th, 2019|Blog, Marketing, Solopreneur, You Economy|Comments Off on How to Create Your Unique Value Proposition in 5 Steps

18 Video Marketing Statistics Every Marketer Needs to Know for 2019

Every person who intends to generate revenue in 2019 must have a robust social media profile.  Whether you are looking to finally make it into the C-Suite, or scale your business, solid social media is essential and in 2019, video is going to be more critical than ever.  If you have been camera shy or [...]

By |2018-12-03T12:29:47+00:00December 3rd, 2018|Blog, Marketing, Productivity, Social Media, Solopreneur|Comments Off on 18 Video Marketing Statistics Every Marketer Needs to Know for 2019
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