Susan Sly

THE GET FOUND METHOD — AI Search Optimization for Small Business

When Someone Asks AI for a Business Like Yours, Will It Say Your Name?

Your next customer is not typing a search query. She is asking ChatGPT, Claude, Gemini, or Perplexity to recommend a business like yours, and she is getting one answer instead of ten links. It is happening right now, while you are reading this page. I built this course so that the answer is you.

Save My Seat — Free Live Webinar

Fourteen short modules, one complete system. Register for my free live webinar on August 25 and I will send you the AI Visibility Scorecard — free — so you can see exactly how AI already sees your business. When course enrollment opens, you will be first through the door, ninety days ahead of everyone who waited. From the two-time AI founder trusted on stages at Intel, NVIDIA, HPE, CES, and Davos.

Susan Sly, creator of The Get FOUND Method

The Get FOUND Method is a 14-module online course by Susan Sly — AI entrepreneur, keynote speaker, and founder of two AI companies — that teaches small and mid-size business owners how to get found and recommended by AI assistants like ChatGPT, Claude, Gemini, and Perplexity. The system covers five pillars — Foundation, Optimize, Uplift Your Reputation, Network, and Data — and is designed to be implemented in 90 days, in two to three hours a week, with no developer required.

The Shift

Your Front Door Moved, and Nobody Sent Notice

For twenty years the front door of your business was Google. Ten blue links, and if you were disciplined about your SEO, one of them was yours. That door has moved.

Your next customer opens ChatGPT, or Claude, or Gemini, or Perplexity. She describes her problem in her own words, the way she would describe it to a friend. And she receives an answer. Not a page of options to work through. One recommendation, sometimes three.

There is no page one to climb anymore. You are either inside the answer or you are not in the conversation at all. This is not a forecast about where things are heading. Google itself now answers first, above the links you spent years earning, and your customers have already changed their behaviour whether or not your marketing has caught up.

You are not losing customers to your competitors. You are losing them to a question you were never part of the answer to.

How Big Is the Shift to AI Search?

You do not have to take my word for it. The data is public, and it is unambiguous.

  • ChatGPT now serves roughly 900 million weekly active users and handles billions of prompts every day (OpenAI, 2026).
  • Nearly 6 in 10 Google searches end without a single click to any website (SparkToro).
  • When Google shows an AI Overview, the top-ranked page loses up to 58% of its clicks (Ahrefs, 2026).
  • During the 2025 holiday season, traffic referred to retail sites by AI assistants grew 693% year over year, and those AI-referred visitors converted better than traffic from traditional channels (Adobe Analytics, 2026).
  • 94% of B2B buyers used a generative AI tool during their most recent purchase process (6sense).
  • Roughly 60% of the pages AI engines cite rank outside the top 20 Google results (AirOps, 2026). Page one is no longer the price of admission — being understandable, credible, and mentioned is.

Every one of these numbers is moving in the same direction, and none of them are waiting. This is why The Get FOUND Method exists — and why the businesses that move first become the ones AI keeps recommending.

What It Costs

The Cost of Being Invisible Is Silent

Here is what makes this so dangerous: nothing breaks. Your website does not go down. Your phone does not ring differently. No dashboard turns red. There is no line item on any report called revenue lost to an answer you were absent from.

Being recommended by AI is winner-take-most. The two or three businesses named in the answer split the customer between them. Everyone else splits nothing. And every month that passes, the businesses that did this work compound their advantage, because reputation and citations accumulate while invisibility quietly does the same. Notice what happens when you project that forward a year: the gap stops being a gap and becomes a moat — theirs.

Three questions worth sitting with

  • If someone asked ChatGPT what your business does, would the answer make you proud, or make you wince?
  • If someone asked it to recommend a [your category] in [your city], would your name appear at all?
  • And if it did appear, would what it says about your reputation be the version you have earned, or a version assembled from whatever happened to be lying around the internet?

Most owners have never once asked. That is the part I find remarkable — you would not tolerate a directory listing your phone number incorrectly, and this is a great deal bigger than a directory.

Try it right now: open ChatGPT and ask it to recommend a business like yours, in your city. We will wait. If what comes back stings, you are in exactly the right place. Ninety days from now, AI will have an opinion about your business either way. The only question is whether you wrote it.

The Solution

The Get FOUND Method

I did not build this from theory. I have founded two AI companies, and I have watched from the inside how these systems decide who to trust and who to name. Then I turned the same system on my own businesses — testing, month after month, how they appeared across ChatGPT, Claude, Gemini, and Perplexity, and fixing what the results revealed.

The method is five pillars, and the acronym is the point.

F — Foundation

Making your business understandable, so AI can say who you are, what you do, and whom you serve — consistently, everywhere it looks.

O — Optimize

Becoming the answer to the questions your customers are already asking.

U — Uplift Your Reputation

Earning the third-party proof AI checks before it recommends anyone. This is the pillar almost nobody teaches, and the one I have seen move fastest.

N — Network

Being mentioned in the places AI is listening.

D — Data and Iterate

Knowing exactly how you appear across the AI engines every month, and what to fix next.

Businesses do not get found by accident. They get F.O.U.N.D. on purpose.

About Susan Sly

Susan Sly is an AI keynote speaker, consultant, and the founder of two AI companies, including The Pause Technologies, the company behind the Harmoni® app. She is a graduate of executive programs at MIT Sloan and the MIT School of Engineering, and she has spent her career translating emerging technology into plain-language systems that real businesses can run. The Get FOUND Method is the system she uses in her own companies.

Save My Seat — Free Live Webinar

What You Get

What Is Inside The Get FOUND Method?

Fourteen modules, five to eight minutes each, roughly ninety minutes in total. Every module ends with an implementation asset, because the objective is not to watch a course. The objective is to finish with the system built. Here is the whole curriculum, in the order you will work through it.

Open

  • Module 1 — The New Front Door. Understand exactly where your buyers went, and why this is fixable.
  • Module 2 — How AI Decides Who to Recommend. Walk away knowing what AI looks for before it recommends a business.

F — Foundation

  • Module 3 — Your Entity Statement. A one-sentence definition of your business that AI understands everywhere it looks.
  • Module 4 — Your Website’s AI Makeover. Your key pages rewritten so buyers and AI instantly understand what you do.
  • Module 5 — Schema Without a Developer. Structured data live on your site — no code, no developer.

O — Optimize

  • Module 6 — Question-Based Content. A prioritized list of the exact questions your best customers are already asking.
  • Module 7 — The Answers Hub. A content architecture AI wants to cite, and a rhythm you can sustain.
  • Module 8 — Writing With AI, For AI. Content in your own voice, produced in a fraction of the time.

U — Uplift Your Reputation

  • Module 9 — Why Reputation Is the New Ranking. A complete inventory of the trust signals you already have, and the gaps to close.
  • Module 10 — The Review Engine. A review system that runs on repeat and turns customers into proof.
  • Module 11 — Getting Mentioned. Your first earned mentions, on fifteen minutes a week.

N — Network

  • Module 12 — Citations and Presence. Your business facts consistent everywhere AI looks.

D — Data and Iterate

  • Module 13 — Your Monthly AI Audit. A ten-minute monthly check that shows exactly how you appear across ChatGPT, Claude, Gemini, and Perplexity.
  • Module 14 — Your 90-Day F.O.U.N.D. Plan. Your entire ninety days on one calendar, with a clear finish line.

The implementation tools

Fourteen assets travel with the modules, and they are the reason this is a system rather than a series of videos: the AI Visibility Scorecard, the F.O.U.N.D. framework map, the entity consistency audit, the page-by-page optimization checklist, copy-and-paste schema snippets, the customer question mining prompt kit, a twelve-month answers calendar, the brand-voice prompt template, the reputation signal inventory, review request scripts with response templates, five pitch email templates, the citation cleanup checklist, the monthly AI Visibility Audit template, and the ninety-day implementation calendar.

Get the Free Scorecard + Webinar Seat

Who This Is For

Who Is The Get FOUND Method For?

I would rather you know before you enrol than after. This course was built for one particular person, and it is honestly not right for everyone.

This is for you if

  • You own or run a small or mid-size business, and customers research before they buy from you.
  • You can edit your own website, or you have somebody who can make changes when you ask.
  • You would rather build the system yourself over ninety days than hand it to an agency and hope.
  • You can protect two to three hours a week for a quarter.
  • You suspect AI is already answering questions about your business, and you would like to know what it is saying.

This is not for you if

  • You are looking for a single trick, or a plugin that does all of this while you sleep. There is no such thing, and anyone selling you one is not being straight with you.
  • You want results next week. Some of this moves in weeks; reputation compounds over months.
  • You lead an enterprise team and need a bespoke strategy rather than a course. That is consulting work, and you are welcome to start that conversation with me here.

Frequently Asked Questions

What is The Get FOUND Method?

The Get FOUND Method is a 14-module online course by Susan Sly that teaches small business owners how to get recommended by AI assistants like ChatGPT, Claude, Gemini, and Perplexity. It is built on five pillars: Foundation, Optimize, Uplift Your Reputation, Network, and Data.

What is AI search optimization, and how is it different from SEO?

AI search optimization (also called GEO, generative engine optimization) is the practice of making your business understandable, credible, and citable to AI assistants so they name you in their answers. Traditional SEO competes for position on a page of links; AI search optimization competes for inclusion in a single answer — and roughly 60% of pages cited by AI rank outside Google’s top 20.

Who is The Get FOUND Method for?

It is built for owners and operators of small and mid-size businesses whose customers research before buying — and who can protect two to three hours a week for ninety days. It is not for enterprises needing bespoke strategy, or anyone looking for an overnight trick.

How long does the course take?

Fourteen modules of five to eight minutes each — about ninety minutes of instruction — with implementation assets after every module. The full system is designed to be built over 90 days.

Do I need technical skills or a developer?

No. Everything, including structured data, is installed by plugin with copy-and-paste snippets. If you can edit your website, or you have somebody who can, you have what you need.

When does enrollment open?

Enrollment opens soon. Register for the free webinar and you will receive the free AI Visibility Scorecard, and you will be the first to know when the doors open.

You already know which side of the answer you want to be on. The businesses AI will be recommending a year from now are making quiet moves like this one today. Save your seat now — because ninety days from now, you will either be glad you started, or wishing you had.

Get the Free Scorecard + Webinar Seat

Enrollment for the course opens soon — there is nothing to buy today. Registering saves your seat at the free August 25 webinar and sends you the free AI Visibility Scorecard.

© Copyright Step Into Your Power Inc 2026


The Get FOUND Method

The Course Is Launching Soon

Enrollment for The Get FOUND Method opens soon. Until then, start with my free live webinar — How to Get Found When Your Buyer Asks AI — on Tuesday, August 25 at 10:00 a.m. PDT. You’ll get the free AI Visibility Scorecard, and you’ll be first to hear when the doors open.

Save My Seat at the Free Webinar

The webinar is free — there is nothing to buy today.