The Get FOUND Method™
Become the answer AI gives when your buyer asks.
A learn on demand course for business owners who want to rank first in AI search and protect their reputation in AI answers.
How to Get Your Business to Rank #1 in AI Search
Become the answer AI gives when your buyer asks.
Your next customer is not Googling you. They are asking ChatGPT, Claude, Gemini, and Perplexity who to hire. The Get FOUND Method™ is the step by step F.O.U.N.D. system that makes your business the answer AI recommends.
If AI cannot understand your business,
you become invisible.
Real results: 200% more AI search traffic in 30 days
Galina Valean runs CreateCaster, a podcast and video production studio in Los Angeles. She enrolled in The Get FOUND Method™, started with the first step only, and measured what happened.
“I started implementing what I learned from your Get FOUND by AI course into my business. So far, I have mainly focused on cleaning up my online presence and making sure everything is clear and consistent across the internet. And I am already seeing results! In the last 30 days, my traffic from AI search has gone up about 200%.
I am still just at the beginning and have not even implemented everything you taught yet, so I am really excited to see where this can go. Thank you so much for sharing your knowledge and making AI feel practical and actually useful for business owners. It is amazing to see that even the first steps are already making a real difference!”
Galina Valean, Founder, CreateCaster, Los Angeles
Galina’s studio is where Susan recorded the two newest classes in the course. Results reflect one student’s reported experience after applying the Foundation and Unify steps; individual results vary with effort and starting point.
How to get your business to rank #1 in AI search: the five steps
Businesses do not get found by accident. They get F.O.U.N.D. on purpose. Here is the exact sequence the course teaches.
Foundation: make your business legible to AI
AI models recommend entities they can understand. Define who you are, what you do, who you serve, and where you serve them in plain, repeatable language. Then place that same description on your website, your Google Business Profile, LinkedIn, and every directory that matters. This is the step Galina completed first, and it alone lifted her AI search traffic by about 200% in 30 days.
Optimise: publish answer shaped content
AI assistants retrieve pages that answer a question directly in the first two sentences, then support the answer with specifics. Write pages and articles around the exact questions your buyers ask, such as “who is the best podcast studio in Los Angeles” or “how much does a keynote speaker cost,” and lead with the answer.
Unify: tell one story everywhere
When your website says one thing and your directory listings say another, AI trusts none of them. Audit every profile, listing, and bio so your name, category, location, services, and contact details match word for word. Consistency is a trust signal AI can verify.
Narrative: earn a citable authority asset
AI names businesses it has a reason to cite. Build one authority asset, such as an original data point, a definitive guide, a case study, or a named framework, that other sites and models can reference. This is why AI knows you and also why it recommends you.
Distribute: measure and maintain
Ask ChatGPT, Claude, Gemini, and Perplexity the questions your buyers ask and record what they say using the AI Visibility Scorecard. Fix the gaps, then repeat the check in about 15 minutes a month so your position holds as the models update.
What is AI search, and why is it different from Google SEO?
AI search is when a person asks an AI assistant such as ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews a question and receives a single synthesized answer rather than a list of links. Optimising for it is often called answer engine optimisation (AEO) or generative engine optimisation (GEO).
Traditional SEO competes for a position on a page of ten results. AI search competes to be the one answer. Keywords and backlinks still matter, but AI models weigh three things more heavily: entity clarity (can the model describe your business accurately), consistency (do all sources agree), and citability (is there a credible reason to name you). A business can rank on page one of Google and still be invisible to AI, because the model cannot confidently explain what that business does or for whom.
Why it matters now: when a buyer asks AI “who should I hire,” there is one answer, not ten blue links. Posting more, boosting more, and chasing the algorithm do not solve that. Clarity, consistency, and verifiable trust signals do, and every one of them is a skill a business owner can learn without writing a line of code.
Everything you get
- 19 on demand video lessons across 7 modules, the complete F.O.U.N.D. system step by step $497 value
- 13 fill in worksheets and templates, so you do the work as you learn with no guesswork $147 value
- The AI Visibility Scorecard, to grade how ChatGPT, Claude, and Gemini see your business today $97 value
- Two newly recorded classes filmed in Los Angeles, The 15 Minute Maintenance System and Holding Your Ground, inside the Distribute module Included
- Printable Course Roadmap, your whole journey on one page Included
- Certificate of Completion, delivered automatically when you finish Included
- Member bonus: a live working session with Susan, where you bring your business and apply the method together $197 value
- Enrollment bonus: the full “How to Get FOUND When Your Buyer Asks AI” masterclass recording $59 value
$297
Save $700 · Lifetime access · Work at your own pace
Insider’s List members pay $247 with their $50 code. Join free to get it.
Join the list. Get the code. Enroll for $247.
Join Susan’s free Insider’s List and your $50 code for The Get FOUND Method™ arrives in your inbox, along with her Top Ten Favourite Prompts for solopreneurs, weekly AI news translated for small business, and invitations to her free webinars.
Free to join. Unsubscribe any time. Your code applies at checkout and brings the course to $247.
Learn from someone AI already recommends
Susan Sly is an AI keynote speaker, the founder of two AI companies, and MIT trained in both business and engineering. She has been named one of the Top 7 Women in the World for AI Thought Leadership (2026) and has been featured on CNN, CNBC, and Fox.
She is also her own best case study. Bookers have hired Susan for keynotes months out with zero ad spend because they asked ChatGPT who the top female AI speaker was, and Susan was the answer. The Get FOUND Method™ is the exact system she used, taught in plain English for business owners.
Frequently asked questions
How do I get my business to rank #1 in AI search?
Make your business easy for AI to understand, consistent across every source, and worth citing. In practice that means five steps: define your entity clearly (Foundation), publish content that answers buyer questions directly (Optimise), align every profile and listing (Unify), create a citable authority asset (Narrative), and measure what AI says about you each month (Distribute). The Get FOUND Method™ teaches each step with a worksheet.
How do I get my business to show up in ChatGPT recommendations?
ChatGPT recommends businesses it can describe confidently and verify across multiple sources. Start by publishing a clear, plain language description of who you serve and what you do on your website, then match it on Google Business Profile, LinkedIn, and industry directories. Then add answer shaped pages for the questions buyers actually ask ChatGPT.
How long does it take to rank in AI search?
Faster than most business owners expect. One student, Galina Valean of CreateCaster, reported about a 200% increase in AI search traffic within 30 days after completing only the Foundation and Unify steps. Most students complete the full system over a few weeks, then maintain their position in about 15 minutes a month.
What is the difference between SEO and AI search optimisation?
SEO competes for a ranking among ten links. AI search optimisation, also called AEO or GEO, competes to be the single answer an assistant gives. AI weighs entity clarity, consistency across sources, and citability more heavily than keyword density or link volume.
What is The Get FOUND Method™?
The Get FOUND Method™ is a learn on demand course by Susan Sly that teaches business owners the F.O.U.N.D. system (Foundation, Optimise, Unify, Narrative, Distribute) for becoming the business AI assistants like ChatGPT, Claude, and Gemini recommend when buyers ask who to hire.
Who is this course for?
Business owners, consultants, coaches, and service providers who want to be found by customers using AI search. No technical background is required. If you can fill in a worksheet, you can do this.
Do I need to be technical?
No. There is no coding in the course. Every technical concept, including structured data, is handled with plain English templates you copy and adapt.
How long does the course take?
There are 19 short video lessons across 7 modules, including two newly recorded classes on maintaining your position. Most students complete the core system over a few weeks working at their own pace, then maintain their AI visibility in about 15 minutes a month.
How much does The Get FOUND Method™ cost?
Enrollment is $297 USD, a $997 total value, and includes lifetime access, all 13 worksheets and templates, the AI Visibility Scorecard, a Certificate of Completion, and the full masterclass recording. Members of Susan’s free Insider’s List receive a $50 code by email, bringing enrollment to $247.
When do I get access?
Immediately. Checkout takes about a minute, your login and receipt arrive by email, and every lesson and worksheet is available the moment you are in.
Become the Answer: Enroll for $297
On the Insider’s List? Use your $50 code at checkout.
