Frequently Asked Questions
What is The Get FOUND Method?
The Get FOUND Method is a learn-on-demand course created by AI expert Susan Sly that teaches small and mid-size business owners how to optimize for AI search and manage their reputation in AI-generated answers, so tools like ChatGPT, Gemini, and Perplexity recommend their business.
Who is it for?
Small and mid-size business owners, founders, consultants, and professionals whose next customer is likely to ask an AI tool for a recommendation before they ever visit a website.
What is AI search optimization?
AI search optimization is the practice of structuring your expertise, content, and credibility signals so AI assistants cite and recommend you when people ask questions in your area of business. It is sometimes called answer engine optimization (AEO) or generative engine optimization (GEO).
How is it different from SEO?
Traditional SEO competes for a ranking among ten blue links. AI search optimization competes to be the answer itself. AI assistants synthesize a small number of trusted sources into one response, so clarity, consistency, and credibility across your whole digital footprint matter more than keywords alone.
When does enrolment open?
Pre-orders open soon. Everyone on Susan’s mailing list receives 20% off The Get FOUND Method when enrolment opens — join the list to lock in your discount and receive first access.