Work With Susan

Get found in AI search. Then get the strategy right.

Two ways to work with Susan Sly: The Get FOUND Method™, a learn on demand course that teaches small and mid size businesses how to be found in AI search, and enterprise AI consulting for leadership teams.

Explore Get FOUNDEnterprise Consulting

Learn On Demand • For Small & Mid-Size Business Owners

The Get FOUND Method: AI Search Optimization & Reputation Management

The Get FOUND Method is a learn-on-demand course that teaches small and mid-size business owners how to become the business AI recommends, and how to make sure that when AI describes you, it tells the truth. It is taught by Susan Sly, a two-time award-winning AI founder recognized among the Top 7 Female AI Thought Leaders of 2026.

37%

of consumers now begin their searches with AI tools instead of Google (Eight Oh Two study, reported by Search Engine Land, 2026)

800M+

people use ChatGPT every week, double the number from one year earlier (industry reporting, 2026)

25%

projected decline in traditional search engine volume by 2026 (Gartner)

47%

of consumers say AI influences which brands they trust (Eight Oh Two, 2026)

The Problem: Your Customers Now Ask AI First

When someone needs an accountant, a med spa, a consultant, a contractor, or a coach, a growing share of them no longer type keywords into Google and scroll. They ask ChatGPT, Gemini, or Perplexity a question in plain language, and they receive a short, confident answer naming a handful of businesses. Search did not get harder. It got narrower.

The Cost of Being Invisible Is Silent

Here is the uncomfortable part: if AI does not recommend you, no report will ever tell you about the customers you lost. They simply call the business AI named, often a competitor with a weaker offering and a stronger digital footprint. And it goes further than visibility. AI tools are already describing your business to prospects today, accurately or not. Nearly half of consumers say AI shapes which brands they trust, and most cross-check AI answers against Google before buying, meaning an inconsistent or outdated digital presence quietly erodes trust twice. Your reputation is being summarized in rooms you are not in.

The Solution: A System for Becoming the Answer

The Get FOUND Method is Susan’s step-by-step system for taking control of both sides of the equation: getting recommended by AI search, and governing what AI says about you. It is the same playbook Susan applies to her own brand, distilled so a busy owner can implement it without a marketing department.

Inside the Course

  • Your AI-search audit: discover exactly how ChatGPT, Gemini, and Perplexity describe your business today, and close the gap between that answer and the truth.
  • On-demand video lessons: the complete Get FOUND framework for AI search optimization and reputation management, taught by Susan.
  • Templates and checklists: so every lesson converts directly into action the same week.
  • Positioning frameworks: sharpen who you serve, what you are known for, and why AI should recommend you over the competitor down the street.

Get FOUND: Enrol Now

$297 USD · Lifetime access · Learn on demand
Not ready yet? Join Susan’s List and Save with her new subscriber offer.

For Organizations

Enterprise AI Consulting

Most organizations do not have an AI problem. They have a deployment problem. Pilots multiply, budgets grow, and measurable results remain elusive. Susan Sly has lived the other side of that equation: a two-time award-winning AI founder who has taken artificial intelligence from whiteboard to production, and who now advises executive teams on doing the same.

Consulting engagements are built around the frameworks Susan teaches on the world’s largest AI stages: the Build/Buy/Pilot decision matrix, trust-and-verify governance, and the O-Ring principle, the discipline of strengthening the weakest link in the chain before it becomes the failure the whole organization remembers.

Ways to Engage

  • Executive Advisory: ongoing counsel for leadership teams navigating AI strategy, vendor decisions, and governance.
  • AI Readiness & Roadmap: a structured assessment of where AI creates measurable return in your organization, and the sequence to capture it.
  • Executive Workshops & Briefings: working sessions that move boards and leadership teams from curiosity to an actionable position.
  • Keynote + Workshop Pairings: combine a keynote with a hands-on session so the inspiration survives contact with Monday morning.

Inquire About Consulting

Frequently Asked Questions

What is The Get FOUND Method?

The Get FOUND Method is a learn-on-demand course created by AI expert Susan Sly that teaches small and mid-size business owners how to optimize for AI search and manage their reputation in AI-generated answers, so tools like ChatGPT, Gemini, and Perplexity recommend their business.

Who is it for?

Small and mid-size business owners, founders, consultants, and professionals whose next customer is likely to ask an AI tool for a recommendation before they ever visit a website.

What is AI search optimization?

AI search optimization is the practice of structuring your expertise, content, and credibility signals so AI assistants cite and recommend you when people ask questions in your area of business. It is sometimes called answer engine optimization (AEO) or generative engine optimization (GEO).

How is it different from SEO?

Traditional SEO competes for a ranking among ten blue links. AI search optimization competes to be the answer itself. AI assistants synthesize a small number of trusted sources into one response, so clarity, consistency, and credibility across your whole digital footprint matter more than keywords alone.

How much does The Get FOUND Method cost?

The Get FOUND Method is $297 USD with lifetime access, taught on demand so you can work at your own pace. Members of Susan’s free Insider’s List receive a new subscriber offer on the course. If you are ready now, enrol on the Get FOUND page. If you would like to learn more first, join Susan’s list and the offer arrives in your inbox.

For Susan’s Mailing List

Not Ready to Enrol Yet? Join Susan’s List and Save

Insider’s List members receive a new subscriber offer on The Get FOUND Method, along with Susan’s Top Ten Favourite Prompts and weekly AI insights written for business owners. Ready now? Enrol for $297.

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Top 7 Female AI Thought Leader • Two-Time Award-Winning AI Founder • Keynotes for NVIDIA, HPE, Intel & Lenovo