How I Use ChatGPT 5.2 to Help Me Generate More Revenue
There’s a lot of noise, and frankly – nonsense, about how to “make money with AI,” and most of it is irresponsible. TikTok is rife with examples and sadly, the hype outweighs the results. In my AI career, I have deployed artificial intelligence at scale in the retail sector, was voted one of the top women in the world in real-time AI, and am consistently booked, as a keynote speaker, by large corporations to train their executives on AI. A question I am often asked is how I use AI IRL (in real life as the kids say) and I have compiled my go-to list of practical ways that I using ChatGPT to save time and generate more revenue.
When ChatGPT came on the scene, I was an early adopter and what some would call a ‘super user.’ I built custom GPT’s out of the gate, learned how to build better instruction sets, and ultimately save myself time on everything from email content creation to choosing the best homeopathic remedy. (Sidebar – I studied homeopathic medicine and use ChatGPT to help me confirm the best choices for myself and not on others). I do use other tools, and yes, ChatGPT is not without it’s limits however for pure functionality in my day-to-day, it makes my life better – period (using an ‘m dash for real’ – not written by AI thank you very much.)
What I use ChatGPT for is to build systems that help me think clearer, execute faster, and provide better value for my clients. When AI is applied with intent and guardrails, it becomes less like a novelty and more like an operating advantage. The biggest shift for me has been treating ChatGPT as a repeatable workflow engine rather than a one-off idea generator. It consistently saves me time, even though I do check references, edit outputs, and verify data. Time, after all, is money and my time is valuable. If using ChatGPT can save me time, then I can do other things like travel with my kids, go to the spa with girlfriends, or even have a date night with my husband. (Coming blog on how ChatGPT improved my marriage).
Here are five practical ways I use it to generate more revenue—without losing my voice, my ethics, or my standards.
1. I Use ChatGPT to Create Instruction Sets for Custom GPTs (So I Can Learn Faster and Build Smarter)
One of the most valuable things I have done is have my GPT create a detailed instruction set for building custom GPTs. Instead of starting from scratch every time, I build a “ready-to-run” system that understands what I am trying to accomplish, how I like to learn, and what outputs I want. Recently, I have been learning Flutter, and my GPT created an instruction set to build a module-based course in a learning style that works for me. It included YouTube videos, quizzes, checkpoints, and a pacing plan that felt realistic. That structure reduced decision fatigue so I could spend more time building and less time wondering what to do next.
This matters for revenue because speed-to-skill is speed-to-opportunity. The faster I can build competence, the faster I can ship projects, expand what I offer, and create new products or services. Instruction sets also make my AI use consistent, which means I am not reinventing my process every week. If you’ve ever felt like AI outputs are “hit or miss,” the fix isn’t more prompts, it’s better system design. I treat the instruction set like a blueprint, and the blueprint is what scales.
2. I Use ChatGPT to Track Top News and Explore Market Scenarios (Not Financial Advice—Better Thinking)
I also use my GPT to scour top news and identify which stocks might benefit from certain narratives or shifts. Then I use it to help generate charts and scenario-based outcomes—again, this is not financial advice, and I am careful to treat it as research support, not a crystal ball. The real value is that it forces structured thinking: what happened, who wins, who loses, what assumptions must be true, and what would invalidate the thesis. That kind of analysis protects me from emotional decision-making—especially during hype cycles.
A perfect example was the XRP craze, when TikTok crypto influencers were confidently telling people to take out loans because XRP would go to $10,000. My GPT ran scenarios and stress tests that were far more grounded, and the “unequivocal certainty” lived where it should: in the limitations, the assumptions, and the range of possible outcomes. I would not have bought into the hype regardless however I was curious as to what would have to happen for XPR to go to $10,000 last year and the likelihood was almost zero. AI is at its best when it reduces the cost of disciplined thinking, not when it amplifies internet hysteria.
When I am considering investing in new sectors, I use ChatGPT to help me research, run reports, and look at multiple potential scenarios.
3. I Use ChatGPT to Scan AI News and Turn It Into Publishable Thought Leadership
Every week, I have my GPT scan top AI news and help me generate blog content. The point is to identify patterns, themes, and implications for leaders who do not have time to live on AI Twitter. I’ll ask it to cluster the week’s stories into a few big takeaways, then I choose one that maps to what my audience actually cares about: risk, literacy, trust, governance, adoption, and culture. From there, I turn the raw materials into a narrative with a clear point of view and a practical “what to do next.” That’s the difference between content that fills space and content that builds authority.
This workflow has directly supported my revenue because consistency creates compounding visibility. One good post becomes multiple LinkedIn posts, a newsletter section, talking points for client calls, and even themes for keynotes. It also helps me show up with informed nuance, which is increasingly rare in AI discourse. The world needs translation and decision support. That’s what I aim to publish and ChatGPT helps me produce it without burning out.
4. I Use ChatGPT to Optimize SusanSly.com for SEO (and It’s Driving Near-Daily Inquiries)
I use my GPT to optimize my website for SEO as a paid AI speaker, and the impact has been tangible. When your site is clear about who you serve, what you solve, and how you deliver outcomes, the right people self-select. ChatGPT helps me tighten messaging, refine page structure, strengthen internal linking, and build FAQs that match what decision-makers are searching for. It also helps me write in a way that’s accessible to non-technical audiences. Since I have been doing this consistently, I am now seeing near-daily inquiries.
What surprised me was how small improvements created big shifts. Updating headers, clarifying outcomes, and aligning the page to search intent made my site feel like a confident “yes” instead of a vague “maybe.” The result is that inbound leads are warmer, more aligned, and easier to convert. SEO is a trust game, and trust is what gets budgets approved.
5. I Use ChatGPT to Research Prospective Clients and Write Proposals That Win
If I had to pick the single most revenue-generating use of ChatGPT in my business, it’s this one. I use my GPT to research potential clients, draft tailored proposals, and create follow-up sequences that keep momentum without feeling pushy. Instead of sending generic decks, I build offers that reflect the prospect’s priorities, their language, and the stakes they’re navigating. ChatGPT helps me do that faster, but I still apply the human layer: judgment, empathy, proof, and a clear understanding of what outcomes matter. The proposal becomes a story that reduces risk for the buyer.
This shift has been so significant that I have made more money in the first two months of this year than the last three years combined in paid speaking. That didn’t happen because AI magically “closed deals.” It happened because AI helped me show up better: more prepared, more relevant, and more consistent. When you are competing for premium engagements, relevance is a multiplier. And when your proposal reads like you understand their world, it stops being a document and starts being a decision.
The Guardrails I Follow So AI Helps My Reputation Instead of Hurting It
I am intentional about how I use ChatGPT because speed without integrity isn’t a win. I do not treat outputs as facts, and I do not publish anything that hasn’t been checked, shaped, and made true to my voice. When I am using AI for research, I ask for assumptions, I require uncertainty ranges, and I verify key claims with reputable sources. When I am using it for business development, I make sure personalization never crosses into creepiness. In a world full of AI hype, ethical discipline is a competitive advantage.
Ready to Turn AI Into Revenue—Responsibly?
If you are a leadership team, conference organizer, or enterprise group trying to make AI practical I can help. My keynotes and workshops focus on AI literacy, ethical adoption, and decision-ready strategies for non-technical audiences. If you’d like to explore a paid speaking engagement, you can inquire here.
