What makes a compelling brand and how does branding give you a competitive edge? Join Susan on her BulletProof Monday Replay, where she reveals the 8 Essentials for Building Your Brand.
When Howard Schultz became the marketing director for a then unknown coffee company called Starbucks, portable coffee was dominated by chains like Duncan Donuts. After a trip to Italy, Schultz reimagined Starbucks as an iteration of the European coffee bar experience complete with baristas in aprons, steaming espresso, cappuccino, and a destination where people could [...]
What are you doing to bring unique value to the market and set yourself apart? Join Susan as she gives you 5 ways to discover your value proposition.
Steve Jobs, in an address to graduates, once said, “Don’t let the noise of others’ opinions drown out your own inner voice. And, most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” The inner voice and intuition have previously been thought [...]
Okay, I am not talking about the show, I am talking about the ever present, wise voice that is there to guide you. In life, and business, we often suppress that voice only to end up having regret or worse. On today's BBM replay, I will be sharing 5 Key Points About 'The Voice' and [...]
Neil Patel is the online marketing guru that helps companies like Amazon, GM, NBC, and others grow their revenues. He is the co-founder of Kissmetrics, Hello Bar, and Crazy Egg. In this episode, Susan and Neil discuss where the best ad spend is, social media, and what Neil would do if he lost everything and [...]
We don't just wake up in a bad relationship, unhealthy, or not where we want to be in our careers. There are a series of things that lead us to our destination and understanding those steps can help us course correct and move forward in a new, positive, and powerful way. In today's Bullet Proof [...]
Last week, I was in New York for the National Retail Federation Conference – the largest gathering in the world of the top retailers, and one of the keynotes was helmed by the CEO of Target, Brian Cornell. Mr. Cornell is responsible for helping Target acquire 20 brands in the last two years including the [...]
Achieving Success Often Means Being Disruptive...In a Good Way On Today's Bulletproof Monday Facebook replay, Susan shares how you can disrupt yourself to get out of your comfort zone and achieve.
2019 is your year! Join Susan as she shares 3 tips to help you focus, become intentional and achieve your goals in 2019! (Bulletproof Monday Replay)