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Why are some people able to sell with such ease? It is as if they were born to sell and need no help learning how to increase sales opportunities.

Other people, however, couldn’t sell something if their life depended on it.

Is it that some people are just born with the qualities and personality of a good salesperson? Perhaps. But not all salesmen were born – others have been made. There is still hope.

You can increase sales opportunities too…

Let’s assume that you are not selling a product or service that has not already established a brand that is dominant in its market. People aren’t coming, seeking you out like they do for a Starbucks coffee or the latest version of the iPhone.

Since you aren’t being actively pursued for your product or service, your job as a salesperson is certainly more difficult, and for some people much more gut-wrenching. You have worked on your sales pitch to perfect it, and you have scripted the ways that you are better than the competition.

All that is fine and dandy, and truthfully, they are very necessary components of being at least an adequate salesperson. But what if there was a more effective way of reaching your potential customer and increasing their chance of buying from you?

Generally speaking, people want to buy from someone that resonates with them, someone they like. They want someone who genuinely understands what their pain is. They prefer someone who asks questions and listens. In short, they want someone they connect with!

How, though, do you go about making those connections? And what can you do to keep from coming off as over-aggressive or pushy?

Watch the video below to learn more about how you can begin to connect with your potential customers – and sell with greater ease.

Susan Sly is a best selling author, work life balance expert, speaker and entrepreneur. She has appeared on CNN, CNBC, Fox, Lifetime Television and the CBN. Susan is the mother of five children and resides in Scottsdale, Arizona.



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