In this episode of “Raw and Real Entrepreneurship,” Susan Sly engages in a thought-provoking conversation with Aimee Schuster. Aimee is the founder of Bandwidth Strategy and an influential member of the Josephine Collective angel network. Susan and Aimee dive deep into the challenges women face in the entrepreneurial world, focusing on the importance of mentorship and mutual support.
Aimee shares her inspiring journey from founding an environmentally friendly business to becoming a fractional C-suite leader. She emphasizes embracing risk and maintaining adaptability in a constantly evolving market.
Their conversation covers various topics, including the transformative changes in work environments, the upcoming future of marketing in the age of AI advancements, and the significant impact of developing meaningful professional relationships to ensure long-term growth.
This episode perfectly blends personal stories, insightful industry knowledge, and a compelling call to action to encourage more women to participate in startups and angel investing initiatives.
Topics Covered In This Episode:
- Fundraising, entrepreneurship, and women in the startup landscape.
- Entrepreneurship, fundraising, and mentorship for women-led startups.
- Angel investing, entrepreneurship, and women in leadership.
- Entrepreneurship, risk tolerance, and self-funding.
- Fractional C-suite roles and de-risking startups.
- Remote work and its future in the post-pandemic era.
- AI’s impact on marketing with a focus on content creation and human input.
- Entrepreneurship, market trends, and content creation.
About Aimee Schuster
Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years helping B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor/improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider.
Connect with Aimee
LinkedIn @aimeehschuster
Website https://www.bandwidthstrategy.com/
About Susan Sly
Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.
Connect With Susan
LinkedIn @susansly
Website https://susansly.com/
