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Best-selling author, time management expert, work life balance specialist and professional speaker Susan Sly sits down with Founder & Chairman of Steiner Sports Marketing and Memorabilia Brandon Steiner.

Scottsdale, AZ — March 31, 2017 — Best-selling author, work life balance speaker and expert, and entrepreneur Susan Sly recently interviewed sports marketing legend Brandon Steiner on her Step Into Your Power™ podcast. On the show, Sly and Steiner discuss the importance of staying hungry and finding success after coming from humble beginnings.

The duo begin the podcast by discussing Steiner’s start and how his upbringing shaped his character. According to Steiner, “It was pretty clear we were the poorest family in the neighborhood.” At 10, Steiner got a job to help his mother make ends meet “I think the most important thing,” Steiner elaborates, “if you want to get on the road to success – is being accountable and being dependable.”

Hardship taught Steiner to stay hungry. “I’m glad that everything came hard,” he says. “The greatest things you accomplish or are a big part of who you are is usually based around the things that were hard. And I think life is hard.” Steiner continues, “You have to embrace that and enjoy that it’s difficult and not get too depressed about it.”

The pair then begin to talk about the challenges and rewards of working with the Millenial generation. Sly asks Steiner if he thinks that the current generation are losing some of that hunger that Steiner – and many others of his generation – experienced. According to Steiner, “Millenials are a little lazy, but they’re extremely efficient. They get stuff done way faster than I ever got stuff done. I just want them to get a lot more stuff done a lot faster.”

The interview concludes with Steiner advocating for all generations to endeavor to be motivational and embrace leadership. He also encourages people to persevere and not be discouraged by setbacks. “I think that one of the biggest problems is that people think they shouldn’t have problems. Embrace your problems,” Steiner advises. “Run to them.”

The full interview can be found here:

About Brandon Steiner:

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America.

Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of “The Hook-Up with Brandon Steiner” on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire.

Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.

Learn More About Brandon at

About Susan Sly:

Susan Sly is a best-selling author, speaker, trainer and entrepreneur. She has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in Forbes Magazine Online.

Additionally, Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.
She has completed the Boston Marathon 6X and placed Top 10 in the Pro Division of the Ironman Triathlon in Malaysia.

Susan is passionate about philanthropy. As such, she has dedicated a significant amount of time and money working to liberate girls from trafficking. Furthermore, she invests in education to support women and girls who have survived trauma and abuse both domestically and overseas.

Susan is the mother of five children and resides with her husband in Scottsdale, Arizona. Find out more about Susan at

Susan truly believes we can have it all.



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