Skip to main content

Be Remarkable: Best-selling author, time management expert, work life balance specialist and professional speaker Susan Sly releases a new article sharing how to get and keep customer attention through seeking out ways – and being – remarkable.

Scottsdale, AZ — March 30, 2017 — Best-selling author, work life balance speaker and expert, and entrepreneur Susan Sly recently published a new article titled, “Be Remarkable: How to Get and Keep Customer Attention.”

In the piece, Susan starts off my explaining why being remarkable is important in business. Specifically, because consumer attention spans have been reduced to eight seconds, businesses only have a very limited time to capture and keep attention.

Susan says one way to be remarkable includes looking for ways to stand out and shine – creating memorable customer experiences in all your business systems including marketing, sales, fulfillment and administration.

She goes on to ask the reader, “Where can you be remarkable in your business systems? How can you stand out from your competition so you aren’t seen as a commodity where price is your biggest (or worse, “only”) differentiating factor? Can you package your product or service in a unique manner? So uniquely that your customers want to show it to all their family and friends? Is there a way you can deliver your product or service in such a way that your customers can’t wait to share it with others?”

One example Susan gives of a business being remarkable in their purchase fulfillment process is online vendor CD Baby. They employ some unique and innovative tactics in how they package their products before sending out to customers. These strategies have become great lead generators for the company through their tendency to “go viral.”

As Susan explains, being remarkable like CD Baby makes people want to share and promote your products (or services) because they are not only “good”, they provide an “experience.”

The full article can be found here:

About Susan Sly:

Susan Sly is a best-selling author, speaker, trainer and entrepreneur. She has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in Forbes Magazine Online.

Additionally, Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.

She has completed the Boston Marathon 6X and placed Top 10 in the Pro Division of the Ironman Triathlon in Malaysia.

Susan is passionate about philanthropy. As such, she has dedicated a significant amount of time and money working to liberate girls from trafficking. Furthermore, she invests in education to support women and girls who have survived trauma and abuse both domestically and overseas.

Susan is the mother of five children and resides with her husband in Scottsdale, Arizona. Find out more about Susan at

Susan truly believes we can have it all.



More posts by SIYP TEAM