When Howard Schultz became the marketing director for a then unknown coffee company called Starbucks, portable coffee was dominated by chains like Duncan Donuts. After a trip to Italy, Schultz reimagined Starbucks as an iteration of the European coffee bar experience complete with baristas in aprons, steaming espresso, cappuccino, and a destination where people could [...]
Every person who intends to generate revenue in 2019 must have a robust social media profile. Whether you are looking to finally make it into the C-Suite, or scale your business, solid social media is essential and in 2019, video is going to be more critical than ever. If you have been camera shy or [...]
You are laid off, your business fails, you get divorced, medical costs, basically any cataclysmic event and suddenly you have to create something from nothing. Could you do it? Could you get back on your feet in thirty days or less? As heart wrenching as life tragedy is, know that you are more powerful, resilient, [...]
According to a Gallup Poll surveying 15,000 Americans, at least 43 reported working remotely from home at least part, or full-time. This number is up 3% since 2012 and continues to rise. Many people cite greater work-life balance when working from home and as a work-life balance expert, and someone who has worked exclusively from [...]
It began with looking at my in-box and seeing that a certain person, known for verbose emails, had sent yet another long-winded montage of thoughts. Not only was it challenging to see what the person actually wanted, between the eight sentence paragraph and the front-end diatribe, I had to read through it four times which [...]
It all began with a conversation with a friend of mine who works at a large CRM (client relationship management) firm. He had slapped the hands of several people who had used Hurricane Harvey as a time to take the opportunity to use their email marketing to capitalize on tragedy by tying sales pitches to [...]
From May thru July of this year, over 143 million consumers had their personal information obtained by hackers in a monumental Equifax data breach leaving them vulnerable to a range of issues from the fraudulent use of their credit cards to identity theft. As solopreneurs, and small business owners, you may be more vulnerable due [...]
According to the US Bureau of Statistics, 10 percent of working Americans are self-employed and this number is not likely to be truly representative when you factor in other professions in the self-employment model. Globally, 29% of working adults are self-employed with areas such as Southeast Asia reporting 41% of its workforce with an entrepreneurial bent. [...]
